Netflix Fee Reduced Netflix India has slashed the prices of all its subscriptions plans in the country. Now netflix users can get Netflix plans at revised prices starting moment, 14 December. The streaming service mammoth has taken the step to expand its presence in the country and to contend with Amazon Prime, SonyLIV, Disney Hotstar, ZEE5, and other Videotape-on- Demand (SVoD) platforms. India is a crucial market for the SVoD platforms as millions of people use smart devices like tablets and smartphones to watch their favourite TV shows and movies online. The country still has millions of untapped users, which Netflix is targeting through the revised subscription rates. The company, which is also facing revenue losses in the US, is looking towards India and other regions to expand its viewer base.
Netflix Fee Reduced – Here are the new Plans and Pricing
Here’s how Netflix subscription new plans after the reduction in prices:
Mobile Plan: First of all, let’s talk about the smallest pack of Netflix which was 199, now it will be 149 per month, in this subscription users can watch Netflix on their smartphone or tablet.
Basic Plan: Netflix has reduced this plan from Rs 499 to Rs 199 per month. With this plan, users can watch Netflix content on computers and laptops apart from smartphones and tablets, but remember that in this plan, you can play Netflix on only one screen.
Standard Plan: Like the rest of Netflix’s plans, there has been a huge drop in the standard pack, as per the new change, now users can buy the standard pack only for Rs 499 instead of Rs 649 and this plan is available for two screens.
Premium Plan: Now let’s talk about Netflix’s premium plan, which was earlier available for Rs 749, it is now available for only Rs 649. You are getting a huge discount of Rs 150 in this plan. With this Netflix plan, you can watch Netflix content on four screens including smartphones, tablets, computers or TV.
With this price cut, Netflix’s subscriptions are on the same price band as compared to its business rival Amazon Prime, which lately hiked its subscriptions plans by over to 50 percent.
The base plan of Amazon Prime starts at Rs 179 per month and the periodic plan is priced at Rs. Also, Disney Hostar charges Rs 499 for its periodic subscription ( mobile plans) and the decoration plan on the platform costs Rs annually.
Netflix Fee Reduced Chart
|Netflix Plans||Old Plans||New Plans|
|Mobile Plan:||Rs. 199||Rs. 149|
|Basic Plan:||Rs. 499||Rs. 199|
|Standard Plan:||Rs. 649||Rs. 499|
|Premium Plan:||Rs. 749||Rs. 649|
Netflix has around 36 request share in India’s SVOD request as it’s the most dominant player in the pure- play videotape OTT service, says Taurani. “ Netflix has nearly 214 million paid subscribers – larger portion of this is from advanced nations which are largely entered. Hence, India offers a big occasion for Netflix if they were to gauge up the subscriber base. India is a big request occasion with ample penetration occasion in the league 2 and league 3 municipalities. With increased smartphone druggies and a cheaper data price, this is indeed a request which will help gauge up Netflix subscriber base over the medium-to-long term,” he said.
Netflix made cheap plans to compete with the rivals!
Meanwhile, competition like Disney Hotstar offers their decoration plan at Rs annually. Amazon Prime Video class is priced at Rs annually.
The price cut comes indeed as bow rival Amazon Prime has increased its periodic plan from Rs 999 to Rs. The gap is narrowing as the most introductory Netflix mobile-only plan now works out to about Rs a time. But Amazon Prime offers other add-on features similar as free delivery and a music service.
“ The average pricing for OTT apps in the country moment for annualised plans in terms of total subscriber profit/ number of subscribers is around Rs 500. Netflix’s pricing indeed in the introductory plan is still nearly three times that at Rs,” says Elara Capital SVP and exploration critic Karan Taurani.
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